Product, Web
αeth
Client
αeth
Services
Branding,Web
Date
Result
Clean, tactile branding for design consultancy Forma Co. Edge & Emerald pairs sharp typography with bold material textures for a distinct visual identity.
Notetaking tools capture.
Retrieval tools recall.
Aeth compounds.
So I built the hub.
Aeth starts at zero. Then a voice note. A screenshot. An idea typed at a red light. Every capture, whatever its format, becomes mass in the same gravitational field — where ideas attract each other, and sometimes collide into something neither could have said alone.
Not a filing cabinet. A lever. An amplifier for the part of me that can’t stop asking questions.
Intelligence
recursive self-improvement · agentic systems · world models
Sovereignty
open-weight models · on-prem compute · protecting alpha
Synthesis
generative media · knowledge systems · what we leave behind
The Problem
Here’s the uncomfortable truth about a curious life: your best thinking is scattered across formats that never talk to each other.
The voice memo from the car. The screenshot you swore you’d come back to. The sketch on the back of a call sheet. Each one is a live idea — and each one dies alone, in its own app, in its own format.
And the obvious fix — pour it all into someone else’s AI — has a cost nobody prices in: your unpublished thinking is your alpha. Ship it to a third-party API and it isn’t only yours anymore.
So the brief wrote itself: one field for every format, where ideas collide instead of sit — and nothing leaves the building.
Capture
Other Work
(Case Studies)
Branding, Web